Days Out NI
Soft Play Newtownards, Co. Down

Happy Town

A big indoor soft play just outside Newtownards — two themed multi-level frames, a baby zone, a weekend character stage and a café.

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10am–5pm dailylast entry 3.30pm
£8.95–£9.95per child, 120 min
NewtownardsPortaferry Rd, BT23
120 minPer session
Ages 0–11Best for
IndoorsAll-weather
FreeOn-site parking
From £8.95Per child

The Ards Peninsula's big wet-weather sorter — two fully themed multi-level frames, a separate zone for under-4s and a baby area for the littlest, ball pools, and a weekend stage where characters come out to entertain. A proper two-hour session, café and free parking included.

  • What you'll do — loose on two themed multi-level frames with ball pools, split into zones by age, for children 0–11 (max height 145cm).
  • Babies & toddlers sorted — a separate under-4s soft play zone plus a dedicated baby area for under-18-months, so the smallest have their own space.
  • Weekend character stage — at weekends a stage brings out characters like Mayor Tumbledown, Nurse Milly and Naughty Norris to entertain the crowd.
  • How long & cost — a generous 120-minute session, roughly £8.95 weekdays / £9.95 weekends and holidays per child, with under-24-months less and an extra adult around £2. Prices change, so check.
  • Café & free parking — an on-site café with coffee, hot food and treats, free WiFi, and free parking outside.
  • Socks & pre-booking. Socks are required for adults and children on the frames, and sessions are pre-booked — reserve your 120-minute slot before you go.
  • Last entry 3.30pm. It's open 10am–5pm daily with last entry at 3.30pm, so don't leave it too late.
Plan your visit

Pre-book your 120-minute session

Sessions are pre-booked and run 120 minutes, so grab your slot before you go. It's roughly £8.95 per child weekdays and £9.95 weekends and school holidays, with under-24-months less and an extra adult around £2. Open 7 days, 10am–5pm, last entry 3.30pm, with free parking outside. Socks are required for adults and children on the frames. Prices change, so confirm current rates — parties are by arrangement (email [email protected]).

Café + free WiFi Under-4s & baby zones Parties Free parking Indoor, all-weather
Two to remember:

Sessions are pre-booked 120-minute slots, with last entry at 3.30pm — so book ahead and don't leave it late. Socks are required for adults and children on the frames, stage and floor.

Before you set off

What to bring

  • 🧦Socks for everyoneRequired for adults and children on the frames, stage and floor.
  • 📱Your bookingSessions are pre-booked — have your 120-minute slot ready.
  • 💳Card or cashFor the café — coffee, hot food and treats.
  • 🎒A water bottleFor a busy two-hour session.
Good to know

Everything before you go

Cost
Children roughly £8.95 weekdays / £9.95 weekends and school holidays; under-24-months less; extra adult around £2. Prices change — check current rates.
Booking
Pre-booking required for 120-minute sessions. Parties by arrangement ([email protected]).
Hours
7 days a week, 10am–5pm; last entry 3.30pm.
What’s inside
Two fully themed multi-level frames with ball pools, a separate under-4s zone, a baby area for under-18-months, and a weekend character stage.
Age limit
Ages 0–11 (max height 145cm), with zones split by age.
Food
On-site café with coffee, hot food and treats; free WiFi.
Parking
Free onsite parking.
Toilets
Toilets on site. Baby-changing worth confirming on arrival.
Accessibility
Ground-floor centre; the frames are a climb. Call ahead to discuss specific needs.
How long
About 2 hours (a standard session is 120 minutes).
Address
41 Portaferry Road, Newtownards, BT23 8NN.
Questions

Before you go

Do I need to book?
Yes — sessions are pre-booked 120-minute slots, so reserve before you go, especially at weekends.
Is it good for a rainy day?
It's the Ards Peninsula's go-to wet-day plan — two themed frames, a baby zone and a weekend character stage, all warm and indoors.
What ages is it for?
Ages 0–11 (max height 145cm), with a separate under-4s zone and a dedicated baby area for under-18-months.
Do we need socks?
Yes — socks are required for adults and children on the frames, stage and floor.
How much is it?
Roughly £8.95 per child weekdays and £9.95 weekends and holidays, with under-24-months less. Prices change, so check on the day.
Is there parking?
Yes — free parking on site.
Getting there

Happy Town, 41 Portaferry Road, Newtownards, BT23 8NN — just outside Newtownards on the Portaferry Road, with free parking, an easy run down the Ards Peninsula.

Nearby

Make more of the day

The story

Newtownards' two-frame play town

Happy Town is an indoor soft play adventure centre on Portaferry Road just outside Newtownards, open seven days a week from 10am to 5pm. It's built around two fully themed multi-level frames, with separate zones for under-4s and babies under 18 months, ball pools, and a weekend stage where characters like Mayor Tumbledown, Nurse Milly and Naughty Norris entertain the crowd.

Sessions run for 120 minutes and are pre-booked. A café, free WiFi and free parking round out the offer, making it a reliable wet-weather option for families across the Ards Peninsula.