Four or five generations of one family
Johnny Joe McCollam gave the bar its working name. He was John, son of Joe, and in a village where half the surnames repeat you get identified by your father. The family has held the licence since the mid-nineteenth century.
What makes the place matter beyond Cushendall is Comhaltas Ceoltóirí Éireann, the organisation set up in the 1950s to keep traditional Irish music alive when it was genuinely at risk of thinning out. The Glens of Antrim branch is based here. That is why the sessions have a rota, why musicians treat the room with a bit of respect, and why the ban on screens and background radio is not an affectation.
It also explains the two concert pitch pianos. A house that keeps two pianos in tune is a house that expects people to play them.